Identify the risks and benefits of engaging with a public audience in a media space – what are the risks for a public figure or person in a position of trust (educator, lawyer, government official)?

Benefits include increasing reach with a wider demographic of people rather than face to face events and creating a dialogue which adds input into engagement ideas. Some of the risks include misrepresentation of content by the public audience and trolling. The risks for a public figure or people who are trusted is reputational damage.

Further your thoughts by exploring how employers use social media policy to hire, terminate or suspend individuals who use social media inappropriately or contrary to employer expectations – how would you address negative replies and critiques reflective of your personal values and employer social media policy? Can you provide notable examples?

I would respond positively making sure to prove to my audience that I am actively working for their own good and that I value their perspectives and therefore will make necessary modifications. For instance, I would contact a commenter privately to listen to their views and make necessary changes to my values and policy.

  • How do notable individuals use social media?

Notable individuals use social media to communicate, promote brands and stores, shop, find weather, check news, among others.

  • What are the benefits of being in the public eye and having a PLN? (career development in the public eye

Developing career in the public eye has the benefit of creating room for collaboration of ideas through teaching and learning from the public audience. In addition, it enables the sharing of valuable resources that help in levelling complex topics of interest by connecting to the public.

  • Building community with online tools provided by the employer can be limiting, what are the perceived restrictions and benefits of having social media directly associated with employment? (verified accounts because of employment, accounts that are professional versus personal, hybrid accounts)

Perceived benefits include aid in recruitment, professional networking, marketing the employer brand, and so on. Perceived restrictions include not using the private details of an employee such as race, religion to either qualify or disqualify them for a job.

  • Delivering information in a connected society requires verifiable resources, how does one build a PLN that can be consistently relied on?

A reliable PLN makes use of the most current information and the thinking from researchers and practitioners. Utilizing expert knowledge and other valuable resources also helps in building a reliable PLN.

  • How do those, who are veteran storytellers, minimize risk in sharing misinformation?

Those who often tell stories are usually more likely to find themselves trapped in sharing misinformation to the public. The risk in sharing misinformation is minimized since one cannot tell whether a certain information is a fiction or a real event.